Holistic solutions that measure, manage, and improve performance.
Shift Digital helps national brands/OEMs and retailer partners of all sizes get the detailed, actionable information they need to create digital marketing programs that generate real results. Our automated reporting tools save time and money, and allow you to focus on key metrics and deliverables. Don't see what you're looking for? Get in touch.
For many brands and retailers, digital marketing dominates the sales process. Savvy buyers spend hours researching products online in advance of a purchase and may never even set foot in a brick-and-mortar location. They form opinions and preferences before ever meeting a human representative, limiting your sales teams’ ability to influence their purchasing decisions.Today’s most effective lead management strategies create a constant and consistent brand presence across a variety of customer touchpoints—both digital and in-person—to build long-term relationships with potential customers and optimize the time and energy of your sales team.Shift Digital's Lead Capture/Conversion solutions facilitate the right mix of technology and human interaction, helping you identify and engage the highest quality leads with less time and cost. We aggregate customer data across all your on- and offline touchpoints—from web properties and digital advertising, to call center activities, and individual retailer CRMs. Our innovative products and expert consultants work together to help your team deliver the right communication at each point in the buyer’s journey and boost sales at every level of your organization.
Our Lead Capture/Conversion solutions can help you:
- Identify quality leads and keep them engaged them over time
- Integrate your marketing data stack for a more holistic view of customers and greater insight to their behaviors
- Coordinate multiple technology solutions, including your existing systems and process, Shift Digital products, and those provided by other certified vendors
- Automate and/or outsource repeatable sales activities
- Support success and increase conversion rates for local retailers and providers
Customers have more choice and more power in the buying process than ever before. Create a negative experience (or no experience at all) and you risk losing them forever. Create a positive experience, however, and you’ll be building long-term value and trust for your brand.The right customer experience not only improves satisfaction during the initial sale and/or decision-making process; it helps create the emotional connection brands need to win. The right experience increases customer loyalty and advocacy, helping you keep the customers you’ve already earned and putting their voice to work for your growth. It’s not just a sales process; it’s a differentiator, and a reason for people to choose your brand over another.Shift Digital’s technology facilitates the integrated marketing stack brands need to gain a deep and holistic understanding of their customers, helping deliver an exceptional customer experience that is based on real needs and desires. Our experts can help ensure that you are delivering the right communication at the right time, and that each interaction supports a more positive perception of your brand while remaining in constant alignment with your goals.
Our Customer Experience solutions can help you:
- Create stronger, longer-lasting connections between your brand and customers
- Increase customer satisfaction by creating a more positive and consistent experience across complex customer touchpoints
- Build a more comprehensive understanding of buyers, behaviors, and actions
- Educate retailers, as well as other internal and external resources, to ensure maximum value and alignment across
- Manage digital providers to ensure a consistent experience across all customer touchpoints
- Effectively manage service and/or product issues through appropriate and responsive communication
- Optimize, assess, and continually improve customer experience, based on real data and ROI
Brand Adherence and Compliance
Consistency is the key to brand recognition, as well as your ability to create more integrated and holistic customer data. But with multiple retailers, providers, and partners contributing to your digital marketing initiatives, maintaining a consistent brand and online customer experience can get complicated.From messaging and visuals, to technology solutions, to data security and customer privacy regulations, Shift Digital helps make sure that everyone who communicates on behalf of your brand is in perfect alignment with your brand’s goals. We’ll engage providers who are able to meet your rigorous standards, and help you manage them to success. We’ll educate providers as well as your internal teams and retail affiliates, ensuring that everyone involved in your programs is up-to-date and on board. We’ll evaluate compliance rates and identify challenge areas, working with you to implement processes and strategies to improve them moving forward.
Our Brand Adherence and Compliance solutions can help you:
- Improve brand recognition and message clarity across all retailers, and all digital marketing channels
- Increase customer understanding through consistent technology and integrated marketing data stacks
- Maintain the highest standards for provider quality, data security, customer privacy, and more
- Reduce time and effort associated with otherwise policing partners or addressing compliance issues
Process Efficiency and Accountability
Brands are always looking for ways to streamline work and reduce costs. But restricted visibility, siloed systems and teams, or an incomplete understanding of your goals can often be a barrier to efficiency.With a more holistic approach to data management and a focus on digital marketing optimization, Shift Digital delivers products and services designed to improve efficiency as well as results. We’ll work with your team to determine which of your sales and marketing activities can be automated or outsourced. We’ll help identify, engage, and manage providers who offer the greatest value at the most competitive fees, gathering detailed data to help you evaluate and refine marketing spend. We’ll help you set the goals, expectations, and guidelines you need to create clarity, eliminate confusion, and support success for all involved.
Our program optimization offerings can help you:
- Ensure all retailers and vendors are working toward clear guidelines for implementation and clear measurables for success
- Build the right teams/provider relationships
- Set expectations and increase accountability across marketing channels and sales activities
- Keep your sales team focused on the most critical activities and the highest impact efforts
- Evaluate success and drive continual improvement
Gathering the data is important, but understanding what it tells you, and using that insight to the benefit of your brand is what really matters.Shift Digital’s solutions support the holistic understanding you need to make smarter, more informed, and more beneficial marketing decisions. Our data goes beyond basic demographics, creating a deeper understanding of your customers, as well as the marketing activities and providers who help you engage them.
Our Analytics offerings can help you:
- Customize analytics and dashboards to the unique needs of your industry/brand
- Follow customers across technologies and purchase stages for deeper understanding of behavior and actions
- Focus on the highest value leads
- Identify new opportunities for customer engagement and overall process efficiency
- Increase usability and normalization of data
- Measure and assess performance of partners/providers
- Evaluate true ROI of marketing activities, and guide future spend
Shift Digital’s technology helps eliminate the blind spots in your digital marketing programs.Learn More About Shift Products