Felix Laboy

At Shift Digital

Leveraging over three decades of experience in the hospitality industry, Felix Laboy is leading the charge as Shift Digital expands into this new vertical. In his role, he is helping to develop a team, assist in the management of hospitality resources, and provide strategic focus.

Before Shift Digital

Felix began his career in the hospitality industry as a teenager, and after graduating from the School of Hotel Administration at Cornell University, went to work for hotel companies including Four Seasons Hotels & Resorts and Ritz-Carlton Hotels & Resorts. Following his work within hotels, he started one of the first digital marketing agencies focused exclusively on the hotel industry. Felix also served as the founding president of Sabre Hospitality Solutions and CEO of WayBlazer, an AI company in travel. Immediately prior to coming to Shift Digital, Felix was the Executive Chairman of NextGuest.

Education

School of Hotel Administration, Cornell University, Bachelor of Science